One Night Only: Target Audience

One night only is a indie based band, which is based in London. they have a small fan base compared to other artist and are not known about on a global scale.

They target mostly older teens, the type which are likely to go to festivals and gigs, and appreciate music that is not in the mainstream. They are planning to release another album which is a clever marketing strategy as they played the new music in the new albums at the festivals, Reading and Leeds. This would have been good for there previous fans and this could also attract a new audience/fans.

There new album which they are planning to release is called 'One Night Only', they attracted attention to this really well by including Harry Potter star 'Emma Watson'. Her appearance in the video adds a touch of glamour to it. Her appearance has improved the publicity of the band and helped them to become a popular and a well known band. The song which 'Emma Watson' appears in is called 'Say you don't want it'.
I did an Analysis on 'Say you don't want it' , which can be found here