Kings of Leon: Target Audience

Their target audience is for 16-32 year olds and on some of there albums there is parental advisory. 16-32 year olds would be apart of the indie scene but Kings of Leon have widened there target audience with the release of the album called 'Only by the night'. The target audience is still 16-32 year olds but it is not as obvious for the type of person it is for any more. The audience would be likely to be drinkers and into alcohol, and it would be likely they have some kind of music device with a flashy pair of earphones. It will be likely the audience will be part of social networking sites,like facebook and they are regulars at social places like the Cinema and Skate parks.