Two Door Cinema Club- Undercover Martyn.

Two Door Cinema Club are a 3 piece electropop/indie rock band from England & Northern Ireland. They are signed to Glassnote Records (U.S.A) and Kitsune Records (France). This video cleverly uses the band in a 'crowd surfing' position, being held by people wearing full black against a black background to make it appear as if the band are puppets, or toys. The main focus of the video its on the band itself- which is helped by the fact they are the only thing that stands out against the black background as well as the use of many close up shots of the band members performing, and their instruments. The use of sight lines is important in this video as it allows the band members to connect with the audiene- by looking directly into the camera lens on many occasions, particularly in the close up shots. This emphasizes the convention of bands in the Inidie genre (or Indie based sub-genres) that they are 'all about the music', but the video is also in a way, contrasted to this, as the band are made to look and act like puppets- controlled by people other than themselves. This use of sarcasm, and tongue-in-cheek humour is backed up by the amplification of the word 'basement' in the lyrics, as everytime the band sing it, the word appears in a crude, yet comical way on screen. This is all done to provide the audience with an engaging, yet comical performance, bringing in conventions of the 'electropop' genre combining with the typically Indie sound of the song, which produces the unique sound and overall image of the band. The dress code of the band in this video features many of the conventions in dress codes for artists of the Indie genre, the band members are dressed smartly, with a casual and individual twist, such as the bright coloured knitwear, skinny leg jeans, deck/boat- type shoes and thick, black framed glasses. This emphasizes the creativity of the band and their unique look which bands of the Indie genre tend to lean towards to mirror their view of the music they make.