Excuses - Audience

We have decided that the audience for our video, will be 14 - 25 year olds after conducting research on various websites of similar artists. This research has been done Here and Here. From looking at similar artists, we have decided to target our artist and video at a similar audience to these. The majority of this audience would be young females, those below 18 would respond well to the innocence and youthfulness of the artist, as they appear fun, and reiterate the ephos of 'Girl Power', the older female members of the audience would respond to the more sexual themes in the videos, like we blogged about in 'Katy Perry- I Kissed A Girl' and would pick up on the more grown-up image conventions of the artist. The male members of the audience would also respond to this due to the attractiveness of the artist, and the use of sight lines in the video, as they focus closely on the artist herself and how she appears to be performing straight to the viewer.