These images are of singer/songwriter Amy Macdonald. From the clothing choices she (or her stylists) have made, the image created for her is one which takes inspiration from vintage styles, but with a modern edge. Her casual and relaxed hairstyle and make up creates a typical "girl next door" image, and makes her look like someone her target audience can relate to. Her typical fan would be a teenage girl, with aspirations of being like her, and would look up to her as a positive role model. Like the images of male singer/songwriters and artists of the Indie genre (or sub genres) that we have previously studies, the use of vintage inspired pieces allow the artist to appear creative and individual, which reflects the music they make. I think the use of vintage and retro inspired clothing would be an obvious choice to use in our music video, as it is a major convention of artists similar to ours, and emphasizes the uniqueness and creative side of the artist.
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