Evaluation- Jamie

What have you learned from your audience feedback

After reading the feedback we received, the audience stated that the guitar fitted the indie genre. They also told us that the dresscode 'suited the style of music, and picked out the stars'. We wanted to bring out the star motiff and we were pleased that the audience noticed at reacted to this. The green screanning we used was described as 'Professional looking', once again we did this to empahsize the star motiff. We were told the lip syncing was good and that it fitted the lyrics.

The Audience told us that the lighting could have been a bit more 'interesting' during the close up shots, it was alos described as being 'dull'. We were also told that there could have been more people in the video as the use of one person got a bit 'boring' and 'reptitive.

How effective is the combination of your main product and Ancillary texts

The dress code was a key part in linking the products because it gave the inspired vintage look, this linked to the Duffy dress code we researched whose image is constructed to appear retro, sophisticated and 60's inspired. 

The main factor in which why the ancillary texts are an effective combination is because all the images link together and they are sets from which we see in the music video.

How did you use media technologies in construction and research in the evaluation stages?

In what ways does your product use,develop or challenge forms of conventions of real media products?

                                             Duffy- Mercy

Here is an example of a convention we have used. Here we used a similar dress code to Duffy. We used the same dress code because it was subtle and it gave the retro look we were trying to portray, we felt that the subtle use of make-up made Duffy look sophisticated. By using this look which included long blonde hair and heeled shoes it enabled us to link directly to a female artist. We saw this similar dress code in some of the research we had done for the indie genre. 'Closest thing to crazy'. We went for the same colour scheme which you see in Duffy, which we felt was muted and simple. we did this because it would keep the audiences attention on the artist. We noticed this when researching the indie genre. 'Sweet about me'

                               Kt Tunstall- Black Horse Cherry Tree

Here is another convention we used. We used the clapping on the guitar which we see in the Kt Tunstall video, we also zoomed in on the guitar when the clapping occurred. We did this to draw focus to the clapping. We saw this effect in our research that during key parts of  lyrics in songs will be emphasised out to the audience by camera shots. Kt Tunstall

                                Kt Tunstall- Black Horse Cherry Tree

Here is a convention we developed , in the Kt Turnstall video you see two difference personalities but in our video we used the same person but we changed the image by having a different hair style. There was a different hair style for the narrative, to show that there is a different image for the off stage and on stage image. Even though we used the same person you could clearly identify that they were different.

                                  Ellie Goulding- Starry Eyed

Here is another convention we developed, in the Ellie Goulding video there is a subtle star motiff but in our video had stars on the green screening but we also had them on the dress and a tattoo on the arm. We really wanted to emphasize this motiff because it was mentioned in the lyrics a number of times.

                                One night only- Say you dont want it

A convention we challenged is that for the narrative 'Say you dont want it' is in color but for our music video we put this in black and white. We did this so you can see the difference between the narrative and the performance. By making this black and white it would clearly show the difference in the artist we wanted to show to the audience.

                                 Katie Perry

Another convention we challenged is that we used green screening in our music video but in the Katie Perry video there in not any green screening used but that was a natural setting. We used the green screening because we had a star motiff so we wanted to emphasize this is much as possible. We felt it would add another location to the video which would make it more interesting to the audience.